On September 21, the day of the People’s Climate March, Habitat will place two virtual pins along the March’s Route. These pins will be one off unique pins that kids/players will only be able to pick up on the day of the march.
People who attend the climate march will be able to play Habitat and be rewarded for their participation in the march. This activity will be appealing to kids in the march with their parents.
Habitat the Game will pop two virtual pins along the route of the march: one at the start in Columbus Circle and the other at the finish at 34th Street. Players will capture these unique pins when they are within 50m of the designated area.
The pins will be branded with the 350NYC logo.
The first pin the players collect is a climate change pin where the focus of the multiple-choice will be on climate change. The second pin will be an animal pin – the three multiple-choice questions on the pin will focus on what is at stake for the animals.
To learn more about how the location services work in the game watch the video and visit the following links: http://youtu.be/FOWUuHwLUM4